Policies

Sydell Group LLC and Sydell Marks LLC (collectively, “Sydell,” “we,” “us,” or “our”) are committed to providing our customers exceptional service, and to further our goal, we have prepared this Privacy Policy (“Policy”) to address any questions or concerns you may have regarding our use and handling of Personal Information (as defined below). In this Policy, we seek to familiarize you with the type of Personal Information we collect from our guests and website visitors, our practices for protecting this Personal Information, and the way we use this Personal Information to better serve the needs of our guests and visitors. If you have any questions or concerns about privacy after reviewing this Policy, please send an e-mail to legal@sydellgroup.com or letter to:

Sydell Group LLC Legal Department
30 West 26th Street, 12th Floor
New York, NY 10010

Please read this Policy carefully before submitting any Personal Information about you to us. Please note that this Policy does not apply to our processing of Personal Information on behalf of or subject to the instructions of any third parties such as airlines, car rental companies, and other service providers. We recommend that you review the privacy policies of any third-party service providers you may use to ensure adequate protection of your Personal Information. This Policy provides technical details about the steps we take to respect your privacy concerns. We have divided it into subsections allowing you to skip directly to the information of most interest to you.

The appendices at the end of this Policy contain provisions applicable to EU or California residents only. If you are an EU or California resident, please read the applicable appendix carefully.

If you are a guest of NoMad Las Vegas (which is owned and operated by an affiliate of MGM Resorts International under license from Sydell), your Personal Information is processed according to the MGM privacy policy located at (https://www.mgmresorts.com/en/privacy-policy.html).

I. WHAT IS PERSONAL INFORMATION AND WHAT PERSONAL INFORMATION MAY WE COLLECT FROM YOU?

“Personal Information” is any information that can be used to identify you as an individual.

Generally, we have collected and will collect the following categories of Personal Information about consumers (as defined under Cal. Civ. Code § 1798.140 (o)(1)):

Personal Identifiers; Categories of personal information related to California Customer Records statute (Cal. Civ. Code § 1798.80); Protected classifications, such as age and national origin; Commercial information; Internet or other electronic network activity information; Audio, electronic, visual, or similar information; Geolocation data; Professional or employment related information; and Inferences for use in creating a consumer profile.

Specifically, we may collect and process the following specific types or categories of Personal Information about you: your name and contact information such as physical address, email address, and telephone number; information related to your reservation or your visit to our properties; information about your purchase of products or services; personal characteristics, including date of birth, and nationality; passport number and date and place of issue; travel history; payment information, including credit card information; dates of and amount of charges for stays at properties; guest preferences, including preferred communication methods and preferred methods of payment; marketing preferences; business name, title and address; reviews and opinions about our brands or properties (if they are identified or associated with you); frequent flyer or travel partner program affiliation and member number; hotel, airline and rental car packages booked; and groups with which you are associated for stays at properties. We may also record similar information on your traveling companions.

In addition, when you visit our website, our servers record information (“log data”), including information that your browser automatically sends whenever you visit the website (e.g., your IP address (from which we understand the country you are connecting from at the time you visit the Site), browser type and settings, and the date and time of your request).

II. WHEN AND WHY WE COLLECT PERSONAL INFORMATION

Any point of interaction between you and Sydell, whether electronic, by phone, or in person, is a point at which we may collect Personal Information and other information from you.

We may use the categories of personal information we collect to:

Advance our commercial or economic interests; Audit customer activity; Maintain or service customer accounts; Provide customer service; Process reservations, bookings and other transactions; Verify customer information; Process payments; Provide advertising or marketing services; Provide analytic services; and Perform internal research for technological development.

In addition, we process Personal Information for the following purposes related to operating our business: providing our websites and services to you, customizing our services for your stay and anticipating your needs to provide you with the best experience possible, communicating with you (including sending promotional offers and customer satisfaction surveys); managing our IT and finance systems; ensuring the security of our premises and our systems; conducting investigations where necessary; compliance with applicable law; improving our websites and services; and, as applicable, recruitment and job applications.

Below are additional examples of when and why we may collect your Personal Information, which we provide for your convenience, but please note that this list is not exhaustive.

RESERVATIONS

We collect Personal Information to assist us in making your reservation and to ensure that the services meet your needs. This information helps us customize and personalize your experience in our properties. Maintaining this information on file also allows guests to review prior transaction statements or invoices and see itemized reports on spending.

PROMOTIONS AND MARKETING

This information also enables us to inform you of promotions or other offers or information (always in accordance with applicable laws). Some such promotions require that your Personal Information be shared with a third party, including marketing and communications companies. These companies are under contract with us and are obligated to protect any such Personal Information to which they may have access. If you do not wish to receive such promotions and information from us, you may indicate as such when you stay with us, or you may contact one of our properties, or you may e-mail us at info@sydellgroup.com.

SURVEYS

We also collect Personal Information when we conduct customer satisfaction surveys or focus groups in order to improve our products or services. Such information may be collected by third parties under contract with us, and they are obligated to protect any such information to which they may have access.

ONLINE ACCOUNTS AND SOCIAL MEDIA

We collect Personal Information, including your username and password, when you register for an online account on any of our property’s websites. If you choose to participate in or access Sydell-related social media activities, giveaways, or events, we may collect Personal Information from your social media account with your permission. Such information may include, without limitation: location, activities, interests, photos, status updates, friend lists, and any other information.

EMPLOYMENT APPLICATIONS

We collect Personal Information from individuals who choose to apply to us for employment. Such information includes, without limitation, any information provided in a resume, information on education and employment history, information obtained through background checks, desired salary scale, working permits, and any other information relevant to the application. Any Personal Information obtained by us during the application process may be retained by us for purposes of considering the applicant for employment as well as for management and research purposes.

OTHER TYPES OF INFORMATION

Please note that in addition to the Personal Information described in the foregoing sections, we also may use closed circuit television and other security measures at our properties that may capture or record images of guests and visitors in public areas. You acknowledge that by accessing any of our public spaces, we may capture and use your image for security and investigative purposes. We also may collect additional Personal Information in connection with on-site services, such as concierge services, health clubs, spas, activities, childcare services, and equipment rental.

SENSITIVE INFORMATION

Sensitive information refers to information related to your racial or ethnic origin, political opinions, religion or other beliefs, physical or mental health, sexual life, criminal background or trade union membership. We do not generally collect sensitive information unless it is volunteered by you. We may use health data provided by you exclusively to serve you better and meet your particular needs.

If you are an EU resident, please see the applicable Appendix for additional provisions applicable to our use of third party processors.