In pursuit of a West Coast sibling for NoMad, Sydell founder Andrew Zobler looked to Downtown Los Angeles to find a diamond in the rough. He discovered the landmark building Giannini Place built in the 1920’s as the Headquarters for the Bank of Italy at the height of the city’s golden age, NoMad Los Angeles went on to become the brand’s second location in 2018, embodying a convergence of old- world glamour and the vibrant and playful spirit of LA
Designer Jacques Garcia looked to Italy and California for inspiration, with a vibrant color palette drawn both from the building's fully restored Italianate lobby ceiling and from the playful spirit of Los Angeles.
Just like its sister properties, the food and beverage program was at the heart of NoMad LA, steeped in the classics and rooted in the fresh lightness of California with an Italian influence.
In collaboration with design studio, Saint Lazare the art program at NoMad LA invited guests to discover an untold story in photographs, illustrations and objects.
Downtown Los Angeles has gone through many seasons over the decade, yet the spirit of the diverse neighborhood continues to thrive, iconic architecture remains intact and celebrated, reminding us of its heritage and roots, we feel extremely grateful to have contributed to that journey.
